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Archive for the ‘neurology’ Category

Neuromarketing, Relaxation and Web Design

Thursday, March 24th, 2011

Research shows that the experience that a consumer has on a website can drastically affect their perception of the brand or product. Bad design really does result in more stress – and fewer sales. This is not simply a question of aesthetics, but also usability, and of understanding the purpose with which a customer has […]

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Posted in neurology, useability, web design | 11 Comments »

Neuro Web Design by Susan M. Weinschenk

Monday, February 1st, 2010

A concise and compelling read, this slim volume tells you the A B Cs of marketing, with reference to web design. I can’t say I agree with some of her introductory comments: the book in general is somewhat simplistic and reads like a child’s primer on experimental psychology, so I suppose a few sweeping statements […]

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Posted in books, neurology, web design | No Comments »