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Thursday, March 24th, 2011
TweetResearch shows that the experience that a consumer has on a website can drastically affect their perception of the brand or product. Bad design really does result in more stress – and fewer sales. This is not simply a question of aesthetics, but also usability, and of understanding the purpose with which a customer has [...]
Tags: aesthetics, alpha waves, colour, concepts, connection speeds, current trends, design, eeg, european consumers, eye movement, frustration, google, neuro, neuroscience, page loading speed, slow speed, slow web, slower connection, useability, web applications, website host, website owner
Posted in neurology, useability, web design | 11 Comments »
Monday, February 1st, 2010
TweetA concise and compelling read, this slim volume tells you the A B Cs of marketing, with reference to web design. I can’t say I agree with some of her introductory comments: the book in general is somewhat simplistic and reads like a child’s primer on experimental psychology, so I suppose a few sweeping statements [...]
Tags: books, brains, design, experimental psychology, handy desk reference, interconnectedness, neuro, neurons, neuropsychology, psychology today, technical manuals, useability, weinschenk, what makes us human
Posted in books, neurology, web design | No Comments »