Neuromarketing, Relaxation and Web Design

Thursday, March 24th, 2011

Research shows that the experience that a consumer has on a website can drastically affect their perception of the brand or product. Bad design really does result in more stress – and fewer sales. This is not simply a question of aesthetics, but also usability, and of understanding the purpose with which a customer has [...]

Tags: aesthetics, alpha waves, colour, concepts, connection speeds, current trends, design, eeg, european consumers, eye movement, frustration, google, neuro, neuroscience, page loading speed, slow speed, slow web, slower connection, useability, web applications, website host, website owner
Posted in neurology, useability, web design | 11 Comments »