Colour Associations for Web Designers

Wednesday, March 2nd, 2011

I recently found a fascinating article showing research on people’s perceptions, associations and preferences for colours, by Joe Hallock. He outlines research on colour perceptions and associations, focusing on the work of Bradford J. Hall (Among Cultures: The Challenge of Communications 2002). Faber Birren Previously, Faber Birren (1961) had stated that colours were inherently associated [...]

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